Educating Weight Training
Reader at a Time! -
The Shapeshifter Mission Statement
Okay, raise your hand if your thoroughly
sick of reading the same mindless, monotonous hoopla month after
month in most of the various, so-called fitness publications. Wow,
that's quite a show of hands I see there. These days, it seems that
finding a weight training magazine that can keep the interest of
even the most nominally educated weight training athlete is about
as rare as picking up a Muscle Media and finding an article that's
targeted at a higher-than-fourth-grade reader demographic. Oops,
did I say that? Uhhhh, yes I did.
I think the demand for high quality, no-punches-pulled,
training and nutrition information is perhaps greater right now
than it has ever been in history. And ya know what? The demands
are simply not being met. It seems as though most of the articles
in these publications are either the literary equivalent of an O'douls
non-alcoholic brew, which isn't really helping anybody, or a double-pour
of Bacardi 151 which is gonna knock you flat on your face if you
don't have a PhD. in Biochemistry. Once again, I'm not impressed.
Wouldn't it be beautiful to meet right in the middle for a flute
of Yarrabank Cuvee? Enough depth to satisfy even the most knowledgeable
weight training veterans, but also in plain English to "keep
it real" for the new guy in the gym too.
Lifting weights and learning our bodies
is supposed to be fun. Don't make it just another daily chore. Time
spent in the gym (and outside of the gym for that matter) is so
much more productive and enjoyable when we can develop a feel for
what information is even relevant, and of course, how to properly
apply it. Not too much different than any other endeavor in that
respect. Doing an engine overhaul can be rather tedious if you don't
even know how to change your oil.
In short, Shapeshifter is committed to
bringing you the most up-to-date scientific training, nutrition,
and supplement information available. If it's out there, and it
matters, we'll talk about it. If it doesn't matter, well, I'm sure
Muscle and Fitness will cover it anyway. Our stance is and will
remain truly unbiased. Good companies? We'll expose em! Bad
companies? We'll expose them too! Our articles, interviews and Q
& A forums will be all the stuff we wish we coulda' been reading
as youngsters in the gym. It probably would've saved us all years
of headache, failure, trial and error, and thinking that the Weider
Principles were actually invented by Weider (imagine that), but
I digress. These are all things we're here to help you avoid.
We promise to always write about important
stuff, like "What Women Really Want", and "Why Puff
Daddy and Jennifer Lopez broke up so tragically". Okay, maybe
not. We will however teach you why proper omega-3 to omega-6 ratios
are important, and how to increase your bench press in no time flat
without sustaining acute trauma to the rotator cuff in the process.
Most importantly, by gosh, we're gonna have fun doing it. We may
poke a little fun and harass some people (deservingly of course)
here and there. In fact, we may even poke a little fun in every
article that ever goes to print, but if it gets our point accessed
and makes it more entertaining to you, the readers, then I feel
we've definitely done our job.
Last but not least, we'll have a staff
of contributing writers and guest writers that'll give anyone a
run for their money. Guys like Dr. Pat O'Brien, injury specialist
extraordinare and one hell of an endurance athlete, Dr. Dave Watts,
orthopedic surgeon who requires a much larger lab coat than your
average M.D., Mark Waters, exercise kinesiologist and professional
NHB fighter, and James McCormick, one of the few "real"
trainers left floating amongst an ocean of wanna-bes out there.
These are just a few of the guys that'll be appearing each month
here in Shapeshifter.
Without further ado, I proudly present
you the future in training and nutrition theory, Shapeshifter Magazine...